Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.

In its most non-technical and appealing form, a social media marketer is someone who is allowed to surf his social network feeds at work and get paid for it. Additionally, they are also responsible for creating, implementing, and managing various social marketing campaigns for companies.